37. The renewable materials company Stora Enso presenting sponsor of the Lahti2017 FIS Nordic World Ski Championships
Target was to position Stora Enso as The Renewable materials company for existing and potential customers and other spectators. We did this by promoting sustainable sport events as the presenting sponsor of Lahti2017 FIS Nordic World Ski Championships.
We showcased how renewable materials enhance the sustainability of a sport event by providing wood-based materials like countdown clock, entrance gate, terraces, waste bins, podiums, medal boxes, interiors, vuvuzelas and gliders and paper products. We lived the brand promise through our product offering. The feedback from the FIS, the National Ski Federation and local organisers: Company brought sponsorship to a new level.